Eliminate Your Dirty Work

A finalist in the 2017 ITSM Marketing Excellence Awards, this print and digital campaign helped BDNA inform enterprises how IT asset management strategies and solutions can automatically aggregate, de-duplicate, clean and provide more context about an enterprise’s technology assets, so businesses can focus on their bottom line.

The “dirty work” campaign used memorable, eye-catching images to represent an overworked IT staffer for strong visual impact. The campaign was launched online through banner ads and targeted emails; then expanded to collatteral and all tradeshow graphics. Effective management of IT asset data, or the need for someone to do the “dirty work” has proven to be significant in multiple verticals.

Concept Exploration


Campaign included:
Tradeshow booths
Landing pages